As most of ya’ll know, I FaceBook obsessively.
I grew up deep in the piney woods of Southeast Texas. Now I’m not sure what ya’ll know about that particular region of the Lone Star state, but a significant percentage of the male population is made up of cowboys, roughnecks, and loggers.
As ya’ll might expect, a Saturday night of boot scootin’ often ended in a scrap or two followed by a Sunday morning of aspirin, ice packs, and band-aids.
I remember playing a gig at a little roadhouse one time and there was a big ole roughneck at the bar who, noticing the lack of this roadhouse’s patronage by females, decided a good scrap would be an acceptable second choice. The problem was this guy was so damn big he had his own zip code and everybody in the place was giving him a wide berth. After about an hour of trying unsuccessfully to get somebody to take enough offense that they called him on it, he stood up at the bar and yelled “All you big ones line up, and all you little ones bunch up”.
At that point a bunch of little ones beat the hell out of him.
I got to remembering that incident recently after I got an e-mail from an Indie artist complaining that he was having difficulty getting any bigger because he wasn’t already big.
If you’re not big enough to line up, then reach out to some artists that are your size and bunch up.
Make some contacts and do some horse trading.
Gig share with other acts. If you have a venue where you’re doing well, find an act that has a venue where they do well and tag-team it.
Almost every Indie I know wears a lot of different hats. We act as our own agents and managers and promoters. The more people helping carry the load, well, the lighter the load is and the easier it is to carry.
Info share. If you have a good press contact, or know a friendly radio jock, pass the names on to other indies that are booked in the area. And ask them to share their contacts in the towns you are headed to.
We’re all on the same side. Your fans won’t stop liking you just because they find another band they like, too. The radio station that spins your record won’t toss your CD in the garbage when they discover another great record. We’re not competing with each other, we’re trying to get heard by the people who will love us, and if we all help each other out with that, we all win – you, me, and the fans.
If we bunch up and work together, we can beat the hell out of anonymity.